AJ Smith

AJ Smith heads SEO and AEO at Texta, where his focus is simple: make brands findable — in Google, and increasingly, in the AI tools people use to get answers.

He brings a systems thinker's approach to search, building the kind of content infrastructure and optimization programs that hold up as the landscape shifts. His background spans eCommerce and SaaS, where he developed a sharp instinct for the mechanics that actually move the needle — crawl efficiency, content architecture, and the signals that determine which brands AI assistants surface and cite.

At Texta, AJ translates that experience into practical, repeatable programs: structured workflows, diagnostic frameworks, and clear review rhythms that connect search performance to business outcomes.