Faster, media-first proposal drafts for PR and communications teams

Purpose-built for PR and media relations

Why communications teams use an AI proposal writer

Proposal writing for media and communications combines narrative, tactical planning, and measurement into documents that must read well for both clients and procurement teams. This tool focuses on the parts that slow teams down — translating briefs into a clear media plan, preserving brand voice, and producing export-ready deliverables for internal and client review.

• Shorten draft time by turning briefs and RFP text into structured proposals.
• Keep messaging consistent across executive summaries, bios, and pitch lines.
• Produce practical outreach plans with suggested outlets, cadence, and KPIs.

Built for media-first proposals

Core capabilities

Features and workflows tailored to earned media work rather than generic copy generation.

Practical prompt clusters and inputs

How it works — from brief to stakeholder-ready deliverable

Provide the client brief, brand guidelines, RFP text, and any past proposals. Choose a template or prompt cluster, refine tone and localization, then generate a modular draft for review. Use reviewer notes to assign edits and export the final proposal as a PDF or slide outline.

• Ingest: client brief, brand guidelines, press kits, and past proposals.
• Generate: executive summary, media plan, outreach cadence, timeline, and budget rationale.
• Review: add reviewer notes and action items, then export stakeholder-ready files.

Concrete prompts tailored to communications work

Prompt clusters — examples you can use today

Prebuilt prompt clusters map to the most common proposal tasks. Paste your brief and pick a cluster to get focused output.

• Brief-to-Proposal: "Using the client brief below, produce a concise 2‑page proposal that includes objectives, target outlets, proposed tactics, timeline (milestones), and a justification for the budget. Keep tone: [brand voice]."
• Executive Summary: "Summarize the opportunity in 3–5 sentences for C-suite readers, focusing on impact, timeline, and success metrics."
• Media Pitch Lines: "Create 6 short, journalist-facing pitch lines for [topic] that highlight the news hook, spokesperson, and suggested supporting data."
• Budget Rationale: "Convert proposed tactics into a clear budget table with line-item descriptions and a short paragraph explaining the ROI assumptions."
• Localization: "Adapt the proposal for [region/country]: update language, recommended outlets, and timing considerations while preserving core strategy."

Use real inputs for reliable outputs

Source ecosystem — what to feed the writer

The output quality depends on the documents and signals you provide. Combine the client brief with brand guidelines, past winning proposals, press kits, media lists, campaign performance summaries, and stakeholder notes for the most practical proposals.

• Client brief and brand guidelines
• Previous proposals and case notes
• Press kits, media contact lists, and campaign performance data
• Internal stakeholder notes and collaborative docs

Deliverables ready for clients and internal stakeholders

Export and handoff options

Export modular sections, full proposals, or slide outlines to reduce post-draft editing. Include reviewer notes and action items so account teams can hand off with a clear next steps list.

• PDF proposals and slide outlines
• Copy snippets for pitches and outreach emails
• Reviewer notes and action-item summaries