Generate

Platform-optimized real estate video scripts and shot lists

Generate scripts tailored to the platform and property: quick hooks for Reels, room-by-room narration for walkthroughs, open-house invites, and investor teasers — plus exact shot lists and timing to cut editing time.

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Workflow

How it works

Provide the listing fields and any local notes, choose a format and tone, then generate a script plus a shot list. Outputs are editorial-ready (voiceover lines, camera angles, B-roll cues) and can include toggleable disclosure language and multiple CTA variants for each platform.

Input values: property type, beds/baths/sqft, year built, unique features, price guide, and optional neighborhood notes
Select channel template (Reels, TikTok, YouTube, open-house) and tone preset (luxury, friendly, investor)
Generate: script, shot list with timings, B-roll suggestions, and CTA pack for distribution

Script templates

Platform templates & prompt packs

Choose a channel-specific template that enforces timing, hook placement, and CTA cadence so your content fits formats and preserves engagement.

30-sec Instagram Reel

Energetic hook in first 3s, three quick highlights (beds/baths/sqft), 2 B-roll cues, and a direct CTA for an open house or DM.

Sample prompt pattern: “30s Reel: [property_type] in [neighborhood]. Hook <3s; 3 selling points; CTA to open house; tone=energetic.”
Outputs: 30s spoken script, 0:00–0:03 hook, 0:04–0:20 feature montage, 0:21–0:30 CTA

60-sec Short / Quick Walkthrough

One strong narrative thread (e.g., remodel, view, amenities) with two B-roll cues and suggested drone lines.

Sample prompt pattern: “60s Short: highlight remodel + master suite; include drone opener + 2 B-roll cues; tone=informative.”
Outputs: concise voiceover script, suggested camera moves, and two CTA variants

2–3 min full walkthrough

Room-by-room narration with recommended pacing per room and camera moves to reduce edit iterations.

Sample prompt pattern: “2–3min walkthrough: narrate kitchen, living, master, backyard; pacing per room; include closing CTA for agent contact.”
Outputs: timeline with timestamps, camera angle for each shot, and suggested B-roll inserts

Production-ready

Shot lists, timings, and editing deliverables

Every script includes an editing-ready shot list: exact timestamps, recommended clip lengths, camera angle labels, B-roll suggestions, and voiceover cues so videographers and editors can work from a single package.

Shot list items labeled (e.g., ‘wide living room — 0:12–0:22 — slow push-in’)
B-roll cues tied to narrative lines (e.g., ‘neighborhood café — overlay 0:40–0:45’)
Export options: plain-text script, CSV shot list, and copy for platform captions

Localize & disclose

Local context and compliance

Add neighborhood modules and disclosure snippets so the script references local schools, transit, and lifestyle hooks without sounding templated. Toggle mandatory disclosures and position them appropriately for short or long formats.

Localize phrasing for city, neighborhood, transit lines and schools using agent notes or public data
Built-in disclosure placement: intro, mid-roll, or end-card depending on video length and platform
Guidance on phrasing to keep disclosures clear and concise for short-form videos

Data sources

Source ecosystem and inputs

The generator works with common listing exports and on-site assets to create scripts that reflect the property and neighborhood.

MLS/listing fields, agent notes, and on-site assets (photos, drone clips, floorplans)
Public records and local market commentary to enrich neighborhood lines
Google Maps/Street View references for orientation and landmark mentions

Examples

Common use cases

Ready-to-run examples and deliverables you can generate for typical listing scenarios.

Open-house invite (20–25s)

Upbeat invite with date/time, two selling points, and RSVP CTA.

Output: 25s spoken script, suggested cut-to shots for the two highlights, caption variants for social

Luxury narrative (60–90s)

Cinematic language, music mood suggestions, and an amenity-focused shot list.

Output: narrative script, drone-first opener, and music mood notes for editor

Investor teaser (30–40s)

Highlight cashflow drivers, comps, and quick renovation ROI lines for investor feeds.

Output: tight ROI-focused script, B-roll cues of mechanicals and exterior, two CTA variations

Handoff checklist

Hand off to videographers and editors

Export the script and shot list in formats editors prefer and include clear voiceover cues and clip-length guidance to reduce re-cut cycles.

Provide: plain-text script, CSV shot list with timestamps, and a caption pack for social posts
Include labeled B-roll folders and suggested camera settings (e.g., wide/close, drone altitude notes)
Use the multiple-CTA pack to place different CTAs in the edit and in post copy

FAQ

Which listing details matter most when generating a high-converting script?

Key fields: property type, beds/baths, square footage, year built, price context, standout features (e.g., new kitchen, view, outdoor space), and any nearby lifestyle assets. Agent notes that explain buyer personas, recent upgrades, or comparable listings help the script find a clear narrative.

How do I adapt a single script for Reels, YouTube, and an open-house video?

Start with one narrative and select channel templates: extract the 3–4 strongest lines for a 30s Reel, keep the narrative and add room-by-room details for a 2–3 min walkthrough, and condense to date/time + two selling points for an open-house invite. The generator outputs platform-trimmed variants and CTA packs so each version keeps the same story but matches format and pacing.

What minimum assets do I need for a complete shot list?

Minimum: a set of photos or short clips of the main rooms, one exterior/drone shot, and the floorplan or room list. With at least these assets the tool can produce a timed sequence and call out where to insert additional B-roll. More assets (drone footage, neighborhood clips) let you use richer B-roll cues.

How to localize scripts for city or neighborhood language without sounding templated?

Provide two to three local anchor points (school, park, transit line, or a well-known café) and a short agent note about the neighborhood vibe. The generator uses those anchors to create specific lifestyle hooks and swaps generic phrasing for localized verbs and place names, producing copy that reads like a local agent rather than a template.

Can I include mandatory disclosures and how are they positioned in short videos?

Yes. Disclosures are toggleable and the tool suggests placement by format: brief end-card or caption for short-form videos, mid-roll or voiceover for longer walkthroughs. The generator provides concise wording and options to move disclosures to captions or on-screen text to meet market rules while preserving engagement.

What are best practices for timing: how long should each room or feature be on screen?

Guidelines depend on format: short-form clips use rapid 2–6 second cuts for features, while walkthroughs allocate 8–20 seconds per main room depending on visual interest. The generated shot list provides recommended clip lengths aligned with the chosen template to keep pacing consistent.

How should I hand the generated script to a videographer — deliverables and file formats?

Deliver a plain-text script, a CSV shot list with timestamps and camera angles, labeled B-roll references, and a short caption pack for social. Include a one-line tone note and the primary CTA so editors and on-camera talent match the voice and objective.

How do I test different tones or CTAs to see which performs best on social?

Generate multiple tone presets (e.g., luxury vs. friendly) and a CTA pack with several variants. Publish A/B-style: use the same footage with different voiceover or caption CTAs, track engagement on platform-specific metrics, and iterate on the tone/CTA combination that drives the desired action.

PricingCompare plans and usage tiers for content generation and team access.
About TextaLearn how Texta helps teams create and monitor AI-generated content.
Blog: Video & Social TipsArticles on short-form video best practices and real estate content strategies.
Product comparisonSee how Texta’s script generator compares to alternative workflows.
IndustriesExplore industry-specific templates and examples.