AI writing assistant · Media & communications

Turn clippings and mentions into executive-ready media reports

Create structured, audience-tailored reports — executive one-pagers, crisis briefings, campaign wrap-ups, and slide-ready bullets — from CSVs, Google Sheets, social extracts, and transcripts. Guided prompts capture message pull-through, sentiment trends, spokesperson quotes, and recommended next steps.

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Solve day-to-day pains

Why use a dedicated report writer for media & comms

PR and communications teams routinely juggle press clips, social mentions, analytics and internal notes. The Report Writer provides guided templates and prompt clusters that streamline aggregation, ensure message consistency, and speed delivery of clear recommendations for leaders and clients.

Reduce manual aggregation of earned, owned, and social signals
Produce consistent narratives across team members and report types
Quickly generate briefings during breaking issues with prioritized actions

Built for comms workflows

Core templates and prompt clusters

Choose a template to match the stakeholder need, then feed the writer simple inputs (CSV/Sheet rows, social extracts, timeline notes). Each prompt cluster has a clear input schema and expected output so teams get repeatable, export-ready documents.

Executive one-page

Top placements (headline, outlet, date), one-sentence sentiment per placement, campaign KPIs, a 150–200 word executive summary and three prioritized recommendations.

Use for C-suite and board briefings
Output: one-page PDF or slide-ready bullets

Crisis briefing (15–30 min read)

Input: timeline of events, key mentions, internal statement. Output: situation summary, immediate impact assessment, recommended actions, and stakeholder Q&A.

Designed for fast turnarounds under pressure
Includes suggested reactive messaging and next steps

Coverage-to-conversion narrative

Input: referral and campaign analytics for top placements. Output: narrative linking placements to web outcomes and recommended follow-ups.

Shows which placements moved the needle
Great for campaign wrap-ups and client reports

Source ecosystem

What inputs the writer accepts

The Report Writer works with the formats and feeds comms teams already use. Provide clippings, social extracts, analytics exports, transcripts, and internal notes and the writer will map fields into structured outputs.

Media monitoring feeds and earned coverage clippings (CSV or text)
Social listening outputs: mentions, posts, hashtags and timestamps
Website and campaign analytics (referrals, sessions, UTM info)
Press release records, broadcast/podcast transcripts, and internal timelines
Attachments: PDF clippings, screenshots, and stakeholder feedback

Slide-ready and executive formats

Outputs and export formats

Outputs are formatted for practical handoffs: executive one-pagers, slide bullets with suggested visuals and speaker notes, crisis briefings, and client-ready PDFs. Tone and audience level are configurable so a single input set can produce both a board summary and a tactical team brief.

Executive summaries (150–250 words) and one-page handouts
5 concise slide bullets plus visual suggestions and speaker notes
PDF and copy-paste text optimized for email briefings and internal channels

Fast setup, repeatable outcomes

How teams implement it (recommended workflow)

Follow these practical steps to move from raw data to a polished report. The prompts and templates are designed to slot into existing monitoring and analytics exports without rekeying.

Collect: export placements, social mentions, and analytics to a CSV or Google Sheet
Select template: choose Executive One-page, Crisis Briefing, or Campaign Wrap-up
Feed: paste or upload the dataset and any internal notes or brand messaging
Configure: set audience level (board, client, tactical) and tone (formal, concise, conversational)
Generate: review draft, highlight spokesperson quotes, and finalize recommendations
Export: produce PDF, slide bullets, or email-ready brief

Quick-start prompts

Practical examples — prompt snippets you can copy

Use these concise prompt templates as a starting point. Swap in your data fields (headline, outlet, date, sentiment, reach) or attach the CSV/Sheet URL.

Executive one-page prompt: "From this list of placements, select the top 5 by reach, add one-sentence sentiment per placement, produce a 150–200 word executive summary and 3 prioritized recommendations."
Crisis briefing prompt: "Given this timeline and these top mentions, summarize the situation, immediate impact, recommended communications actions, and prepare 5 likely stakeholder questions with answers."
Coverage-to-conversion prompt: "Using these referral sources and session metrics for top placements, write a narrative linking placements to site outcomes and recommend follow-up steps for earned media."

FAQ

How do I turn a list of clippings into an executive one-pager quickly?

Export your clipping list as CSV or paste the top placements into the template. Choose the Executive One-page prompt: the writer will select top placements, add a one-line sentiment for each, produce a concise 150–200 word summary and three prioritized recommendations ready for leadership.

What inputs do I need to feed the report writer for the best results?

Provide a placement list with headline, outlet, date, and a reach or prominence indicator when available. For social summaries include post text, author/handle, timestamp, and any engagement metrics. Attach analytics exports (referrals or UTM data) for coverage-to-conversion narratives and include internal notes or brand messaging when message pull-through matters.

Can I control tone and audience level (e.g., board vs. tactical team)?

Yes. Each template includes audience and tone settings so the same inputs can produce a formal executive summary, a tactical brief for comms teams, or a client-ready wrap-up. Adjust the tone parameter before generating to match the intended reader.

How should I structure data exports (CSV/Sheet) so the report generator maps fields correctly?

Use separate columns for headline, outlet, date, author, sentiment (if available), reach or estimated impressions, link, and a short note. For social exports include text, handle, timestamp, and engagement fields. If you use Google Sheets, keep a header row with these column names to speed mapping.

What’s the recommended workflow for producing a crisis briefing under time pressure?

Gather a concise timeline (events + timestamps), the top 8–12 media/social mentions, and any internal statements. Use the Crisis Briefing template to produce a Situation Summary, Immediate Impact Assessment, Recommended Actions, and a Stakeholder Q&A. Prioritize triage actions and pull suggested reactive messaging into a one-page handout for stakeholders.

How does the report writer handle conflicting sentiment across channels?

The writer identifies sentiment by channel and flags divergence in a Sentiment Trends section. Outputs separate earned coverage sentiment from social sentiment and provide recommendations to reconcile messaging or prioritize corrective actions based on reach and stakeholder impact.

Can I include internal notes and embargoed items when preparing reports?

Yes. Include internal notes and embargo flags in your input dataset. The writer can produce a versioned report that marks embargoed items and creates a sanitized export for external sharing while preserving an internal, full-detail briefing for the team.

What export formats are best for slide decks, PDFs, and email-ready briefings?

Use the slide bullets export to generate five concise bullets plus suggested visuals and speaker notes that paste directly into PowerPoint or Google Slides. The one-page PDF export is optimized for leadership packets. For quick distribution, use the email-ready brief layout which is formatted as concise text suitable for copy-paste into an email body.