Create structured media briefs, speed approvals, and ship press-ready assets

Solve recurring briefing and release problems

Why an assignment editor matters for comms and newsroom teams

Inconsistent briefs, slow approval loops, and manual media-kit assembly cost time and increase risk. The assignment editor standardizes inputs, enforces approvals and embargoes, and delivers channel-specific outputs so teams can move from brief to distribution without repeated rewrites.

• Reduce rewrites with structured, shareable briefs that capture deliverables, audience and timing.
• Shorten approval loops via explicit reviewer roles and embedded sign-off checkpoints.
• Avoid embargo and timing mistakes with release-scheduling rules that travel with the draft.

Prompt-driven outputs tuned to media formats

Structured templates and prompt clusters

Templates convert your brief fields into tailored outputs. Each template groups the inputs the editor needs and returns multiple vetted variants so writers and PR leads start with near-final copy.

Remove ambiguity between contributors and approvers

Approval flows, reviewer tasks and audit trails

The editor enforces role-based edit permissions and configurable sign-off sequences. Reviewer notes, fact-check tasks and reviewer attachments keep research and legal queries attached to the draft, while version history records who changed what and when.

• Role-based permissions to separate contributors from approvers
• Embedded reviewer notes and fact-check tasks for centralized verification
• Version history and audit trail for post-release review

Export full packages for distribution

Assemble a distribution-ready media kit

From a single assignment you can produce the copy bundle (release + alerts + social), an asset manifest, and distribution notes for your outreach tool or CMS. The exporter creates a package that editorial teams or agencies can hand off without additional assembly work.

• Bundle AP-style release, short alert, and social variants in one export
• Include an asset manifest with captions and usage notes
• Attach distribution lists and suggested send schedules

Source ecosystem and handoffs

Works with your existing newsroom and comms stack

Designed to sit alongside newsroom CMS, shared drives and collaboration tools so assignments can use existing drafts and assets rather than replace them.

• Newsroom CMS and editorial calendars (WordPress, Contentful, custom systems)
• Shared docs and drives (Google Docs, Drive, Microsoft OneDrive)
• Internal comms platforms (Slack, Microsoft Teams) for approvals and notifications
• Press distribution channels, DAMs, email outreach tools and localization workspaces

Starter prompts for common outputs

Prompt examples you can paste and adapt

Use these starter inputs to generate practical outputs from the assignment editor. Replace bracketed fields with your project details.

• Press release — Inputs: [announcement type], [headline claim], [spokesperson quote], [boilerplate], [embargo: YYYY-MM-DD HH:MM]. Output request: "Produce AP-style release, a 150-word media alert, and a long-form release with three supporting paragraphs."
• Media pitch — Inputs: [beat], [journalist persona], [hook], [one-paragraph pitch]. Output request: "Give three subject lines, a 40–60 word pitch and a 25–30 word follow-up note with suggested send times."
• Social package — Inputs: [campaign hashtag], [CTA], [image description], [channel length limits]. Output request: "Provide platform-optimized posts for X, LinkedIn and Instagram, alt text and two caption length options."