Get Exclusive Behind the Scenes Insights

A behind the scenes newsletter in the travel and hospitality industry is a regular communication sent to subscribers that provides an exclusive look into the inner workings of a hotel, resort, or travel company. It aims to give readers a behind-the-scenes perspective, including updates on new services, renovations, staff profiles, and unique experiences.

A behind the scenes newsletter can include a variety of content, such as interviews with hotel staff, sneak peeks of upcoming events or promotions, stories about the history or culture of the destination, feature articles on local attractions or activities, and insider tips or recommendations from hotel concierge.

The frequency of sending out a behind the scenes newsletter can vary depending on the resources and goals of the travel and hospitality company. However, it is recommended to send it out at least once a month to keep subscribers engaged and interested in the brand.

A behind the scenes newsletter can benefit the travel and hospitality company in several ways. Firstly, it helps to build a stronger connection and loyalty with customers by making them feel like insiders. Secondly, it provides an opportunity to promote new services, events, or experiences, driving bookings and revenue. Finally, it can serve as a valuable feedback channel, allowing subscribers to provide suggestions or feedback directly to the company.

There are several ways to build a subscriber list for a behind the scenes newsletter in the travel and hospitality industry. One approach is to place email subscription forms prominently on the company's website, allowing visitors to easily sign up for the newsletter. Social media platforms can also be utilized to promote the newsletter and encourage people to subscribe. Additionally, during the booking or check-in process, the company can ask guests if they would like to receive exclusive behind the scenes updates by providing their email address.

The effectiveness of a behind the scenes newsletter can be measured in various ways. One common metric is the open rate, which indicates how many subscribers actually open and read the newsletter. Click-through rates can also be measured to determine how many recipients clicked on a specific link or call-to-action within the newsletter. Additionally, monitoring the growth of the subscriber list over time can provide insight into its effectiveness. Feedback and engagement from subscribers, such as comments or sharing the newsletter content on social media, can also be valuable indicators of its impact.