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The major consulting and advisory firms in the industry include McKinsey & Company, Boston Consulting Group (BCG), Bain & Company, Deloitte Consulting, PricewaterhouseCoopers (PwC), and KPMG Advisory.

These firms provide a wide range of services such as strategic consulting, management consulting, financial advisory, technology consulting, human resources consulting, and risk advisory, among others.

Consulting and advisory firms differentiate themselves based on factors such as industry expertise, reputation, client base, service offerings, pricing, geographic coverage, and innovative approaches to problem-solving.

McKinsey & Company, BCG, and Bain & Company are known for their strong global presence and are often referred to as the "Big Three" consulting firms. However, the other firms mentioned also have a significant global presence.

These firms typically serve clients across various sectors including but not limited to banking and finance, healthcare, technology, consumer goods, energy, manufacturing, and government agencies.

Consulting and advisory firms differentiate themselves based on their unique approach and methodologies. For example, some firms may focus on data-driven analysis and problem-solving, while others may emphasize a more collaborative approach or industry-specific expertise. The use of proprietary tools and frameworks also sets firms apart in terms of delivering value to clients.