Generate Engaging Google My Business What's New Posts for Your Non-Profit

Google My Business is a free tool provided by Google that allows businesses, organizations, and non-profits to manage their online presence on Google platforms, such as Google Search and Google Maps. It enables them to create a business listing, provide information about their services or products, and engage with customers.

"What's New" posts are a feature within Google My Business that allows non-profits to share updates, events, and other important information directly on their Google listing. These posts appear alongside their business information and can be used to engage with users, promote upcoming events, or share news about recent accomplishments.

Non-profits can generate "What's New" posts on Google My Business by accessing their account dashboard and navigating to the posts section. From there, they can create new posts by adding text, images, links, or even call-to-action buttons. They can customize the posts according to their specific needs and preferences.

"What's New" posts are important for non-profits as they provide an opportunity to communicate directly with their audience and raise awareness about their events, initiatives, or achievements. By utilizing this feature, non-profits can increase their visibility on Google platforms and attract more attention from potential supporters or donors.

The frequency of "What's New" posts may vary depending on the non-profit's activities and objectives. However, it is generally recommended to create posts regularly to keep the audience informed and engaged. Posting weekly or biweekly updates can be a good starting point, but non-profits should monitor their audience's response and adjust their posting frequency accordingly.

Yes, non-profits can track the performance of their "What's New" posts on Google My Business. The platform provides insights and analytics that allow them to monitor the post's views, user interactions, and overall engagement. By analyzing this data, non-profits can evaluate the effectiveness of their posts and make informed decisions to improve their future communication strategies.