What is Google My Business?
Google My Business is a free tool provided by Google that allows businesses to manage their online presence. It enables businesses to create and update their profile, interact with customers, and gain visibility on Google Search and Maps.
How can Google My Business benefit nursing facilities?
Google My Business can help nursing facilities attract new patients and enhance their online reputation. By creating a detailed profile and regularly posting updates, nursing facilities can improve their visibility, share important information, and engage with potential patients or their families.
What is a "What's New" post in Google My Business?
A "What's New" post is a type of content that can be created within Google My Business. It allows nursing facilities to share updates, promotions, events, or any other relevant information with their target audience. These posts appear directly in the knowledge panel of the facility's Google search results.
How can nursing facilities utilize the "What's New" post feature?
Nursing facilities can use the "What's New" post feature to showcase their services, highlight upcoming events or workshops, share testimonials or success stories, announce new staff members, promote special offers, or provide valuable health information to their community.
How often should nursing facilities create "What's New" posts?
The frequency of creating "What's New" posts can vary depending on the facility's needs and resources. However, it is generally recommended to post regularly to keep the audience engaged. Nursing facilities can aim for at least one post per week to ensure a consistent online presence.
Can nursing facilities track the performance of their "What's New" posts?
Yes, nursing facilities can track the performance of their "What's New" posts within the Google My Business dashboard. They can view metrics such as views, clicks, and engagement, allowing them to assess the effectiveness of their posts and make data-driven decisions to improve their online presence.