What is a re-engagement email?
A re-engagement email is a message sent to inactive or disengaged subscribers or customers with the intention of reigniting their interest and getting them to re-engage with your brand, product, or service.
Why is it important to send re-engagement emails?
Re-engagement emails are crucial because they give you an opportunity to reactivate dormant subscribers or customers who may have lost interest or stopped engaging with your brand. It helps you revive their interest, improve your email deliverability, and potentially up-sell or cross-sell to them.
What should be the primary goal of a re-engagement email?
The primary goal of a re-engagement email is to prompt the recipient to take a specific action, such as clicking a link, making a purchase, or updating their preferences. The goal is to recapture their attention and re-establish a connection with your business.
How should a re-engagement email be structured?
A re-engagement email should be visually appealing, concise, and personalized. It should clearly state the purpose of the email, remind the recipient about their previous engagement with your brand, offer an incentive or benefit for re-engaging, and include a call-to-action that prompts them to take the desired action.
What are some effective subject lines for re-engagement emails?
Some effective subject lines for re-engagement emails include "We've Missed You!", "Are You Still Interested?", "Exclusive Offer for Our Loyal Customers", "We Want You Back", or "It's Been a While, Let's Catch Up!"
How often should you send re-engagement emails?
The frequency of sending re-engagement emails depends on your specific audience and business. It is recommended to send re-engagement emails after a period of inactivity, but not too frequently to avoid annoying your subscribers. A good rule of thumb is to send re-engagement emails quarterly or semi-annually, depending on your email marketing strategy.
