What is a reactivation/re-engagement email?
A reactivation or re-engagement email is a marketing email sent to inactive or disengaged subscribers, with the goal of enticing them to re-engage with your brand or take a desired action.
When should you send a reactivation/re-engagement email?
It's best to send a reactivation or re-engagement email when a subscriber has been inactive for a certain period of time, such as 3 months or more. This timeframe may vary depending on your business and industry.
What are the key elements of a reactivation/re-engagement email?
The key elements of a reactivation or re-engagement email include a catchy subject line, a personalized greeting, a reminder of the subscriber's past engagement, an enticing offer or incentive, clear call-to-action buttons, and a sense of urgency.
What are some effective subject lines for reactivation/re-engagement emails?
Effective subject lines for reactivation or re-engagement emails may include phrases like "We Miss You!", "Come Back and Save!", "Are You Still Interested?", "Exclusive Offer Just for You!", or "We Want You Back".
How can you personalize a reactivation/re-engagement email?
Personalizing a reactivation or re-engagement email involves addressing the subscriber by their name, referencing their past interactions or purchases, and segmenting your email list to ensure you're sending relevant content to each subscriber.
What are some successful call-to-action strategies for reactivation/re-engagement emails?
Some successful call-to-action strategies for reactivation or re-engagement emails include offering a discount or coupon code, inviting the subscriber to take a survey or provide feedback, suggesting related products or services based on their past behavior, or providing a chance to win a prize or participate in a contest.
